A SKYRISE CONCEPT

HOMEWARD

By day we know where they go.
By night we know where they live.
One audience. Every channel. In sequence.

BEST FULL-SCREEN ON DESKTOP · DEMO DATA ILLUSTRATIVE · METHODOLOGY: VMO2 O2 MOTION
NON-RES ✕ RES GEO
14:30
← →  NAVIGATE CHAPTERS
CHAPTER 01

A DAY IN THE LIFE

Drag the sun. Watch one audience move between the places we can reach them — and notice the channels switching on and off as they move.
TIME OF DAY  14:30
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CHAPTER 02

THE PROOF

This isn't guesswork. VMO2's O2 Motion network data tells us, screen by screen, which residential postal sectors each OOH audience goes home to.
SELECT A SCREEN  ◆  TO TRACE ITS AUDIENCE HOME
CHAPTER 03

AFTER DARK

21:40. They're home — and home is full of addressable glass and speakers. Find and activate all four devices in the house.
CHANNELS SYNCED HOUSEHOLD FULLY ADDRESSABLE ✦
15:12
THE AUDIENCE GOES HOME
ONE STORY · TWO MOMENTS

SEEN IN THE COLD.
ANSWERED IN THE WARM.

0
YOUNG PEOPLE FACING
HOMELESSNESS 2023/24†
0%
OF THE OOH AUDIENCE
REACHABLE AGAIN ON CTV
THE SAME EVENING*
0×
RECALL UPLIFT FROM
SEQUENCED DAY→NIGHT
EXPOSURE*
† CENTREPOINT DATABANK · * ILLUSTRATIVE MODELLED FIGURES · DEMO CREATIVE — NOT PRODUCED OR ENDORSED BY CENTREPOINT
CHAPTER 04 · CASE STORY — WINTER APPEAL

WHAT IF AN AD COULD
FOLLOW YOU HOME?

A sequenced day-to-night campaign for Centrepoint, the youth homelessness charity. Built on real screen-to-sector audience data. Press play.

CHAPTER 05

YOUR TURN

Build a day→night campaign in three moves, then launch it and watch a fortnight play out in seconds.
CAMPAIGN SIMULATION · 14 DAYS · COMPLETE

FOLLOWED HOME, NIGHTLY.

0
OOH IMPACTS
DELIVERED (DAY)
0
IN-HOME IMPRESSIONS
DELIVERED (NIGHT)
0
HOUSEHOLDS REACHED
DAY + NIGHT
0
CROSS-CHANNEL FREQ
/ HH / WEEK
IMPRESSIONS BY HOUR OF DAY · AVG DAY
—0/100 SYNC

—

DEBRIEF

FOLLOW THE
AUDIENCE HOME.

🛰
NON-RES GEO

Where they actually go all day — proven screen-level audiences, not assumptions. Priority OOH where your buyers really are.

🏠
RES GEO

O2 Motion maps every screen's audience back to home postal sectors. The day buy writes the night targeting list.

🌗
SEQUENCED STORY

OOH plants it. CTV, audio and smart displays pay it off that same evening — one narrative, told in the right order.

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A SKYRISE CONCEPT · MOVEMENT DATA METHODOLOGY: VMO2 O2 MOTION (ANONYMISED & AGGREGATED) · ALL FIGURES ILLUSTRATIVE
CENTREPOINT SCENARIO IS SPECULATIVE DEMO CREATIVE AND IS NOT PRODUCED, COMMISSIONED OR ENDORSED BY CENTREPOINT